Whilst the difference between HTTP and HTTPS may on the surface simply look like one lousy letter, the effective difference can make a huge impact to the quality of your site in general.
HTTPS in its simplest form is a way to encrypt the data between the browser (your computer) and the server the website resides on. This exponentially reduces the risk of your information such as passwords or credit card data being intercepted by anyone in between.
It's no secret that Google is king in the search world, and anywhere you can boost your sites performance with Google will inherently benefit you with other search engines also. Google has already announced that sites that have https with be favoured in their search results over similar sites that don't.
Google wants to ensure the best user experience overall, which is part of why point 1 is so important. Keeping things safe for your visitors and users of the website is better for everyone.
f you're on the internet enough, you will have noticed that browsers such as Chrome, Firefox and Opera now give warnings to the user when visiting insecure sites.
Can you imagine how uneasy your clients will feel seeing this when visiting your site?
Whilst most users won't understand the complexities of HTTPS, they still feel more at ease seeing the green secure bar and data has shown are far more likely to continue signing up to your site, or making that ecom purchase, which leads us to the next point.
Good luck convincing anyone to enter their credit card details without one. In fact external payment providers such as Stripe, will not work without it, and this is sales dollars just being thrown away.
Thankfully, all sites "Powered By Irez"
come with SSL built in and is automatically updated for you. If you have a site that isn't secured, you can get your own SSL Certificate by visiting IREZ.NETor talk to us about updating your site
Website design specialists for businesses on the Central Coast NSW.
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