What Colours Are Trending Across The Web?

Colour trends come and go and the last 2 decades has seen things settle down quite considerably since the science of colour came into existence. That is since, we worked out what colours tend to evoke different emotions and instincts within humans.

Notice how every sale is full of red, for urgency and to stand out, blues tend to be more calming and relaxed etc.

Recently Shutterstock ran some clever computer algorithms across their most downloadable images to determine the colours that people are downloading the most across their network of stock images. It seems the 'hot' colours of the 80's are making a comeback.

Not that i've seen many UFO's let alone bright green ones, this is however the name associated with the HEX code #7FFF00.
This bright green evokes lush countrysides alongside whirling rows of binary code (a la The Matrix). It’s both natural and supernatural, with a name that reflects its otherworldly quality.

This hot pink harkens back to a certain iconic toy but carries a whole new intensity in meaning. A sizzling hue with lots of depth, it captures the electric glow of cities at night.

Think buzzing neon signs, humming devices, vibrating phones. This vivid purple represents the palpable positive charge of our daily lives.

Shutterstock even broke it down to those popular in various countries

You can see Australia has a passion for blue that is almost identical to our national flag. According to Wikipedia the official hex code for the Aussie flag is #00008B, and you can see below how close our favourite choice to that is.

Many of our websites are designed according to a few different colours and layouts taking into consideration a number of things such as your existing logo, your product or services, and the general aesthetic overall. Whilst I don't envision too many green, pink and purple sites any time soon, it's fun to see the colours used in many of the images available.

Remember, all Irez Enterprise sites come connected to Shutterstock for your image selections on the site and blog giving you access to thousands of free and premium pics at the click of a mouse. We then optimise the high res version 5 times to various sizes so as to load the exact right version based on the size of your users screen. This ensures optimal loading times, especially on mobile devices, helping maintain a strone Google Pagespeed rank