Google My Business is your ticket to business on Google

Google My Business (GMB)has been around for sometime as Google's way to better collect your business details such as name, address, phone number, website, opening hours etc. It has since expanded with more features that will only add benefit to your customers and as a result your business. It's integrated with Google Maps & Google Search to better share your information no matter where your clients are looking.

You can add your own business updates, pictures and events directly to a Google feed.

Now your clients can leave reviews and ask questions about your business directly from a short url such as g.page/irezau

As mentioned above you can post numerous details directly to a feed that is designed to appear in Google Search directly. Let me say that again. Your GMB feed appears directly in Google Search. With all the hoo har hustle and bustle of companies doing whatever they can spending big bucks on SEO and yet here is a free tool to inject data directly. This one point should be more than enough to convince you, but lets point out a few other things.

It doesn't matter what you want to call it, it's the first 3 businesses you see when you search in Google. This is the map area known as Local Search and is actually a separate entity to Google Search. Appearing first in both Local & Google Search is the holy grail for SEO.
Nearly half of all searches are for local services, so appearing in the top 3 here can still give you a huge boost even if you aren't appearing on the front page for search.

There's no denying Google is pushing ahead and integrating new features into GMB to make it more and more dominant. In a nutshell, if you haven't already included it as part of your daily social workflow, one of your competitors has and inevitably moving ahead as a result. The reality is, you just can't afford not to be active on GMB.