Blog Post

Instagram Widget Now Available

Ted Edwards • Dec 23, 2019

You can now connect directly to Instagram

If you've been paying attention to what's happening in Irez Towers over the past 12 months, there's been a number of things popping up called connections. It started with creating connected galleries you can update once and have populate on multiple pages throughout the site at the same time. 

Then we moved on to Dynamic Pages, allowing bulk creation of website pages from nothing more than a spreadsheet.

Connections is the new flavour and I believe a solid foundation to what's coming in 2020. 

Instagram will dominate 2020

As far as the social networks go, there's no doubt the growth of Instagram will only accelerate further into 2020 as parent company Facebook looks for other avenues to pick up where Facebook itself is declining. I've umm'd and ahhh'd as to whether a dedicated Instagram widget is feasible, and with a few developer limitations on the Instagram end, it's not something that can be achieved currently without providing a 3rd party service - ie, additional cost.

However, through connections, you can connect to your own Instagram account now from within the website editor and I don't have to charge any extra. Win win!

In the interest of simplicity, it's been done within the gallery widget, simply click on Connect to Insta and away you go.

The way it looks and how many tiles you show is up to you, each image will automatically open the relevant Instagram page on click, easy as pie.

The images will automatically update without any intervention from you each time you create a new Instagram post

Instagram stats to consider

Instagram is the world’s fastest growing social media platform, and has huge benefits for businesses of all types and all sizes. Here’s why:
  • Instagram has 1 billion+ monthly active users. That makes it the third most popular social network in the world (after YouTube and Facebook).
  • Instagram is increasingly popular among older audiences. Instagram has always been popular amongst younger ones, but the largest growing audience is older than 18, making it super important for businesses who market to this age category.
  • 80% of Instagram users follow a business. And the number is growing all the time. This makes Instagram a great way for businesses to reach customers when they are not on their site, ultimately increasing engagement and conversion. 

See It In Action

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